Wednesday, March 4, 2015
#4
Race is always a taboo subject and I think in the advertising world it is a fine line between being justifiable and being racist. There are times where it can be an honest mistake and it could have gone un noticed till it is too late. Raceism in advertisement isn't a thing of the past because raceism still exists. I believe that advertisers should make ethical and wise decisions before airing or displaying an AD. The VW ad with the arabic man filled with explosives trying to do a car bomb was slightly funny but I found it offensive, it was aired during a time when car bombings where happing all to often in the middle east and for VW to play an ad like that was rude and unethical. It showed that all arabic men are responsible for car bombs, however thats not the case its using stereotyping that all arabic men are terrorist.
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