enviromental Campaign

WWF did a campaign for climate change that said "stop climate change before it changes you" and it was a picture of  a man with the head of a fish. The ad is very powerful because it shows us in reverse evolution such as that we might have to resort to living under water because of global warming the oceans could overflow and some cities below sea level could flood. The image they produced in 2008 was one of is most hard hitting images to ever be produced.

ad agencies

Goodby, Silverstein & Partners is universally recognized as one of the best advertising agencies in the world. They have repeatedly been honored as Agency of the Year by Advertising Age, by AdWeek, and by Creativity Magazine. They have won every major creative and effectiveness award in the industry for their television, digital/interactive, print, radio and outdoor advertising. They follow no formula, no proprietary approach in doing this - they simply continue to apply a common sense approach of smart strategic thinking combined with brilliant creative execution to address each client's needs individually. And they continue to believe it's important for client and agency teams to have fun together along the way.

airfrance A day in the life of

For the air france Ad a day in the life,  to me speaks to a man in his late twenties early thirties who has a corporate job in San Francisco, he is well educated and well traveled and is planning his honey moon after his wedding to paris france. He enjoys fine dinning and going wine tasting as well as shopping at nice stores such as Nordstrom and Banana Republic. His name is Blake Stewart and has a college education in marketing. He likes to eat organic and does most of his shopping at whole foods. Blake lives in a condo in SF with a nice view of the city. Blake has a car a modest mercedes he bought however he doesn't drive it being that he lives in the city so he uses public tans to get around faster.

#7

The issue with gender stereotyping is that its not always true, when we see the commercial of the girl in the cottage playing house and doing the cleaning and laundry as well as cooking. While that may seem what the majority of girls want to do it isn't want all of them want to play. Growing up I knew girls that liked to play with the boys and play rough and play with little hot wheels. But I also knew girls that did like to play houses and play with dolls. Gender stereotyping is done because it affects the majority of the market.
When advertisers are looking to make toy ads they look at what will produce more money. A hot wheels ad is more likely to feature boys playing with them than girls just like a barbie commercial is bound to feature girls playing with them rather than guys. Advertisement is all about making money and companies make more money if they follow stereotypes because after all stereotypes have some truth behind them

#1

What I love about advertising is how creative ads can be, especially with Super Bowl ads, I think to myself wow these people are really creative and who cam up with that? It really allows people to be creative and funny and how to properly express that. What I hate about advertising is how it is about money, the more money you can bring in with an ad the more they like you. Another thing I'm not a fan about is how you can't get rid of ads in videos on youtube. Consumers like me do not like to be spam by ads so thats another thing I dislike about that

#5

Gender sterotyping is when we assume that boys are into the color blue, are masculine, likes to play with race cars, action figures, like to get dirty and like to play rough, while we picture girls that like the color pink, are innocent, like to play nice. things of that nature. When we se an ad for boys, its often loud, violent, like for hot wheels we see fast action movements and we see two boys playing, never a boy and a girl. However for girls advertisements like barbies, we can see two girls playing, the music is soft and the barbie is usually a stewardess or just out to have fun and likes to shop. Whats to say that a boy wouldn't want to play with a barbie, or a girl want to play with hot wheels. When boys or girls break out of the gender norm they are often ridiculed by their peers and can lead into depression especially at a young age. I believe gender stereotyping is the norm because that is what society is used to and so ad agencies use the norm to reach out the most customers as opposed to being the most ethical.

#4

Race is always a taboo subject and I think in the advertising world it is a fine line between being justifiable and being racist. There are times where it can be an honest mistake and it could have gone un noticed till it is too late. Raceism in advertisement isn't a thing of the past because raceism still exists. I believe that advertisers should make ethical and wise decisions before airing or displaying an AD. The VW ad with the arabic man filled with explosives trying to do a car bomb was slightly funny but I found it offensive, it was aired during a time when car bombings where happing all to often in the middle east and for VW to play an ad like that was rude and unethical. It showed that all arabic men are responsible for car bombs, however thats not the case its using stereotyping that all arabic men are terrorist.

#3

This is the print ad I choose because it created such controversy when it came out. The burger along with the caption suggest a woman getting ready to give head to the burger. Also the burger is long shaped like a penis would be and it also is in position like she is getting ready to put it all in her mouth. this ad is offensive to women because it suggest that the burger will blow their minds away. 

For TV ad I choose a MEO Sport ad which features an average man who tries dunking a piece of paper in the office trash and the woman sees and asks if he's an athlete he responds by saying he does the occasional work out routine and that he drinks meo sport to hydrate himself each time the camera goes back to him it shows that he is a different type of athlete. The ad shows that if you drink meo sport you will be athletic without having to work out which isn't true because you can drink that all you want but you will still not be an athlete without exercise. 

For this add I choose a tabasco billboard ad and it says deliciously hot, meaning that if you eat it, its not only spicy hot but also sexy hot like a woman who wears red lipstick. The sauce is red in real life but in the billboard the woman is using it as if it where lipstick even though the shades in real life are different. 

#2

Out of all the Super Bowl commercials my favorite has to be the one with the fiat and it takes a viagra medication and it becomes more bulky, and bigger giving it more inside space. I liked this one because to be Super Bowl ads are suppose to be funny however most of them where emotional and made you think. The Super Bowl ads this year where decide to hit on some of the controversies that have been going on in america, such as feminism and I believe that sponsors this year made it out to make that point.
In the fiat commercial the brand was using it small size and saying how it is now bigger by giving it a "viagra pill" which if everyone knows viagra is suppose to make a man bigger. The commercial did a `180 on me when it said it was a fiat and not a ED medication commercial. The Super Bowl is seen all over the world and getting a spot on the Super Bowl means that it will be seen world wide so sales of your product should go up.

Gender Sterotyping

For the show that i am doing I will analyze the simpsons. Gender stereotyping in the show is how marge simpson stays at home and takes care of the house, does all the cooking and takes care of the kids while her husband homer just goes to "work" and then goes to the bar to drink with his friends. This show has been around for a long time and they still keep the same gender roles. Marge tries to get jobs here and there however they usually never last long while homer never loose his job even though he is a terrible employee. The show also features racial couples however not interracial couples which I found interesting. 

One of the main characters is Lisa, she is different than the rest of her family because she is smart and has dreams, she wants to go off to college and be well educated and not find a husband right away if ever. Her mom usually asks what if she never finds a husband and lisa is okay with not getting married. She breaks the gender stereotype that women should just get married and have babies.